Sarah Mair is a Berlin based Creative Director working across design, generative systems, and digital production.
With a Bachelor of Arts in Fashion Design and years of experience across art direction, content production, and creative strategy, she develops visual worlds, creative systems, and new forms of digital practice for brands, cultural, and educational projects.
Her work moves between concept and execution, combining visual direction, styling, set design, narrative, and emerging technologies. She is interested in how images, systems, and experiences are constructed, and how technology is reshaping the way we design, create, and communicate.
